How to Make Your Site SEO-Friendly – Comprehensive Guide

Are you planning to give your business an astonishing web presence? Then you have to create a beautiful website first. Here it is important to understand the fact that creating a beautiful site is only half the job. In addition to that, you also have to create strategies to drive traffic to your website.

Search engine optimization or SEO is the best way to drive organic traffic to a site. So if you are planning to boost the visibility of your site, then you have to focus on improving its SEO ranking. Search engine optimization can be categorized into two different types, on-page, and off-page SEO. However, if you want to optimize your site at an advanced level, then you have to start your job since the designing of the website.

In this post, we will reveal some of the best tips that will help you to make your site SEO-friendly. If you are running a local business even then, you should consider following these tips when creating your website. Once the site is ready in the next stage of the journey, you can hire a professional local search engine marketing company to avail on-going services. But before that go through the post and know the advanced ways of making your site SEO-friendly.

Use Robots.txt
If you don’t want Google to crawl some of your pages, then you have to install Robots.txt in your website. It will tell Google about the pages that bots can’t crawl. By installing Robots.txt on your website, you will be able to optimize your site at an advanced level.

SEO for Images
If you want to design an astonishing website, then you have to choose beautiful images for it. Here it is important to understand that high-resolution images are also bigger in size. So if you use them on your website, then your site may get bulkier. As a result, it will take time to load. According to your preference, you can hire any website design agency in India to create a website, but before making your final hiring decision, you have to ensure that the company has the ability to design an astonishing site by using low sized images.

Create XML Sitemap
Finally, at the last stage of the process, you also have to create an XML Sitemap. It will help search engine to understand the structure of your site. As a result, bots will easily crawl your website and index it. Due to this reason, your SEO ranking will improve automatically.

These are some of the best tips that you need to follow in order to make your website SEO-friendly.

How to Create a Digital Marketing Strategy - Guide for Marketers

In today's digital landscape, online marketing is the most important aspect for businesses. If you want to make your business successful, then you have to make the full use of digitalisation. If you fail to utilise the power of different online platforms to promote your products or services, then it will become difficult for you to stay ahead of your competitors.

It is not hard to understand the importance of investing in digital marketing. But the real complication arises when it comes to crafting a futuristic marketing strategy. Many companies offer search engine marketing services to their clients. You can hire one such company to address your marketing needs. Meanwhile, you can also stick with us and learn how you can create your own marketing strategy.  In this post, we will take you through a complete guide and help you to understand how you can craft your own digital marketing strategy according to your needs.

1. Facebook

This is the most powerful social media platform that you can use as a marketing channel. By using your social media brand page, you can easily promote the reach of your company. You can also use your Facebook profile as a sales channel.


2. Instagram


Currently, Instagram has over 700 million monthly active users. This is the best platform for international brands to promote their products and services.  In fact, local businesses and shops can also leverage its power to unlock their potential.

3. SEO

This is the pillar of digital marketing. If you want to drive organic traffic to your website, then SEO can be your best pick. It will help you to boost your search engine ranking and enable you to grow organically.

4. Email Marketing

Unlike other digital marketing elements, this is a direct method of targeting your potential customers. At first, you have to create a database of your customers, and after that, you have to outreach them through emails. 

5. Twitter

This is still a great platform that you should use to build your brand reputation. Twitter is the best platform that you can use to grow your followers organically.

These are the five elements that you need to consider when creating a futuristic digital marketing strategy.  Hope the post will help you to create an excellent marketing plan. However, if you are still not confident about your marketing skills, then you should consider hiring the best digital marketing company India. A professional Indian digital marketing firm will help you to get more for less and enable you to fight against international players. So this is all for now. Hope the post was helpful and you have enjoyed reading it.