A Brief Overview of the Major Advantages of Opting For SEO

With technological development, the majority of the customers have become reliant on the Internet to search for businesses. The larger segment of population is searching online across varied devices starting from tablets to mobiles in order to look for the finest services and products in the local area. Hence, to maintain and to build a strong presence online, it is significant for businesses to opt for Internet marketing strategies. Search Engine Optimization or SEO is considered as the most powerful marketing approach that can help businesses to achieve their goals.

Do you know what SEO is all about? Search Engine Optimization or SEO is the practice of improving the quality and quantity of traffic to the websites via organic search results. The greater craze for this marketing approach led to the establishment of a number of Internet marketing companies. If you’re looking for an SEO company in India, you need to research really well to pick the trusted one among the lot. But before looking for the company, it is important for you to comprehend the advantages that you can reap out by opting for this strategy. The benefits that SEO provides the business owners with include: 

•    More Organic Traffic

 

Organic traffic refers to the total number of visitors who land on the websites via non-branded search queries. By optimizing the contents as well as websites with keywords of high-quality, both returning and prospective customers can search for the services and products without any hindrance. The search engines such as Google will be even more likely to rank the websites higher on results page. 

•    High ROI and Low Cost

Contrary to the belief, SEO or Search Engine Optimization yield quantifiable outcomes. Tracking website traffic, conversions, as well as increase in the rankings, across social platforms as well as search engines, can offer you with the granular-level data about the customers as well as their engagement level. SEO is crowned as one of the most cost-effective as well as long-term internet marketing strategy implemented for building awareness, increasing conversions as well as generating leads. If you’re looking for high-quality yet affordable SEO services, you can feel free to search for an Internet Marketing company in India. 

•    Strong Segmentation 

Billboard signs, television ads, printed newsletters, as well as newspaper classifieds, seem like expensive strategies which are actually doomed from the very beginning. Hence, instead of preaching pointlessly, SEO naturally draws customers who are seeking your services or products. Search Engine Optimization enables the businesses to break down the segmentation into decimal by behavior, keywords, device, location, landing pages and lot more. 

If you’re looking for a digital marketing firm in India, make sure to choose one that has years of experience in the industry. Also, visit the testimonial page of their official website to check out what their clients have to say about them.

3 Web Design Mistakes to Avoid for an SEO Friendly Website

If you want to rank higher on Google search engine result page (SERP) for a target keyword then you have to consider different ranking factors. Knowing about different algorithm will help you to achieve higher rank on Google. 

In order to determine the relevancy and the quality of a website, Google uses over 200 metrics. Some of them are on-page and others are off-page metrics. In this post, we will discuss those factors that play the main deciding role. Knowing about these metrics will help you to achieve higher rank.

Backlink

This is the most important ranking factor in Google. Well not only now, since the last ten years it has been the most important off-page SEO metric. It is also expected that links will also be the most important factor in future also. There are many different ways that you can follow to build your link profile. Owners can also hire SEO specialist, to build quality links for their website. 

Content Quality 

Just like backlinks, the quality of the content on your website also plays a crucial role. Recently, with the latest update of Hummingbird, Google has introduced significantly improved algorithm that understands the structure of the content amazingly. A useful article can be considered as the most important asset of your website as it helps marketers to achieve a higher rank. A good content also helps marketer with content marketing and help them to get more and better backlinks. Due to the same reason authority website that covers guides and tutorials has more chance to rank over affiliate websites that cover product description and reviews. So when you are hiring an SEO service provider, it is important to check the quality of the content that they will promote behalf of you. Based on the quality of the content SEO price in India or in other countries may vary. 

Content Length

Similar to the quality, the quantity also plays a crucial role. People also trouble to decide the length of their content. Well, there are different opinions, about the length of the content. But one thing is certain now. These days you cannot write a 500 words article and hope that you will rank on the top spot of the SERP 1. In a recent study, digital marketers have also found that the content of those posts that ranked on the top 5 positions on SERP 1 have a content-length between 2300 to 2500 words.

So these are the top 3 ranking factors that you must consider if you want to rank higher for a target keyword. It is also suggested to build a mobile-friendly website. Since the last year, it has also become an important ranking factor. For the development part your website you can hire PHP developer in India as well as from the other countries.