If you want
to rank higher on Google search engine result page (SERP) for a target keyword
then you have to consider different ranking factors. Knowing about different
algorithm will help you to achieve higher rank on Google.
In order to
determine the relevancy and the quality of a website, Google uses over 200
metrics. Some of them are on-page and others are off-page metrics. In this
post, we will discuss those factors that play the main deciding role. Knowing
about these metrics will help you to achieve higher rank.
Backlink
This is the
most important ranking factor in Google. Well not only now, since the last ten
years it has been the most important off-page SEO metric. It is also expected
that links will also be the most important factor in future also. There are
many different ways that you can follow to build your link profile. Owners can
also hire SEO
specialist, to build quality links for their website.
Content Quality
Just like
backlinks, the quality of the content on your website also plays a crucial
role. Recently, with the latest update of Hummingbird, Google has introduced
significantly improved algorithm that understands the structure of the content
amazingly. A useful article can be considered as the most important asset of
your website as it helps marketers to achieve a higher rank. A good content
also helps marketer with content marketing and help them to get more and better
backlinks. Due to the same reason authority website that covers guides and
tutorials has more chance to rank over affiliate websites that cover product
description and reviews. So when you are hiring an SEO service provider, it is
important to check the quality of the content that they will promote behalf of you.
Based on the quality of the content SEO price in India or in other countries may vary.
Content Length
Similar to
the quality, the quantity also plays a crucial role. People also trouble to
decide the length of their content. Well, there are different opinions, about
the length of the content. But one thing is certain now. These days you cannot
write a 500 words article and hope that you will rank on the top spot of the SERP
1. In a recent study, digital
marketers have also found that the content of those posts that ranked on
the top 5 positions on SERP 1 have a content-length between 2300 to 2500 words.
So these are
the top 3 ranking factors that you must consider if you want to rank higher for
a target keyword. It is also suggested to build a mobile-friendly website.
Since the last year, it has also become an important ranking factor. For the
development part your website you can hire PHP developer in
India as well as from the other countries.
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